Top Beauty Retail Apps in Lithuania for Q4 2024

In the fourth quarter of 2024, the performance of the top beauty retail applications in Lithuania on a unified platform shows a diverse range of trends. The data, sourced from Sensor Tower, provides insights into downloads and active user metrics.

Notino: profumi e cosmetici experienced notable fluctuations in weekly downloads, peaking at around 9.5K downloads in mid-November. Active user numbers mirrored this trend, reaching approximately 12.8K during the same period before gradually declining to 3.5K by the end of December.

Douglas Lietuva saw a consistent increase in weekly downloads, culminating at 8.3K in late November. The app maintained a high number of active users, peaking at over 32.4K in early December, reflecting a strong user engagement throughout the quarter.

Drogas showed steady download numbers, with weekly figures ranging between 460 and 1.2K. Although specific active user data isn't available, the stable download numbers suggest consistent interest in the app.

Mein dm had a modest download rate, with numbers fluctuating between 80 and 160 per week. Active users remained steady, hovering around 1.5K throughout the quarter, indicating a loyal user base.

Oriflame experienced a decline in downloads towards the end of the quarter, from 168 in early November to 49 by late December. However, active users remained relatively stable, with a slight increase to 1.6K by the end of December.

For more comprehensive insights and detailed data, visit Sensor Tower's platform, where these trends are further explored and analyzed.